OUR
SERVICES
BRAND
STRATEGY
At Insight NZ Digital, we are committed to helping our clients reach their marketing objectives through effective and insightful strategies. Our team of experienced professionals bring a wealth of knowledge and experience in the industry to provide our clients with the best possible services.
We specialize in providing marketing solutions for the Chinese market, offering a unique combination of cultural understanding and technical expertise. Our goal is to help your business succeed in this ever-evolving digital landscape.
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CREATIVE & DESIGN
Crafting creative brand stories is at our core to give your target Chinese audience a clear message of who you are and what you stand for. Here at Insight NZ Digital we can help you in developing and designing a brand website with good user interface and user experience, as well as specific google ads landing pages to maximise your returns on investment. A visually attractive landing page, with a clear call-to-action, tailored to the local Chinese audience group, will drive better conversion.
CONTENT
CREATION
Our dedicated team with a strong editorial background localises content and crafts quality copywriting to bridge your brand with the Chinese market.
Depending on the target audience, our team will select the most appropriate terminology and key phrases to help audiences resonate with advertisement campaigns, and adapt creative styles accordingly, factoring in cultural differences and lifestyle preferences.
DIGITAL STRATEGY & SOCIAL MEDIA
Whether you're looking at expanding your Chinese customer base, attracting new ones, or converting new leads — our specialised team formulate effective strategies based on insightful data, the best use of technology and a thorough understanding of your KPI's. We combine 'paid' digital strategies — getting ads out there in video, search and across platforms — with 'earned' digital engagements to increase engagement with consumers and finally, drive great conversion.
MARKET ANALYSIS AND RESEARCH
Our market analysis services focus on unveiling digital audience insights, aiding targeted campaigns, and refining strategies through feedback analysis to enhance brand loyalty. We also excel in offering customized market research and analysis services for digital marketing needs, including conducting in-depth interviews with customers of an existing client to provide actionable insights for strategy enhancement.
RECRUITING/ TRAINING CHINESE STAFF
Are you in need of Chinese-speaking personnel to penetrate the Chinese market or cater to your growing Chinese customer base? Look no further! Our agency excels in sourcing the perfect candidates tailored to your company's needs. Whether you require permanent, temporary, contract, or remote staffing solutions, we've got you covered. Additionally, we offer specialized marketing training to ensure your staff are equipped with the skills necessary to thrive in their roles. Our services encompass finding skilled Chinese-speaking staff to manage customer servicing inquiries, sales and marketing, and social media, along with providing essential training to navigate language and cultural challenges.
OUR
STORY
Insight NZ Digital is a full-service creative and media agency with a full-service creative and a highly skilled team of marketing experts with an in-depth understanding of your targeted markets, media landscape and consumer insights. From traditional print media to digital marketing and analytics, media planning, and content creation, we develop strategies, content and generate leads for our clients to help them enter and expand in the New Zealand Chinese market.
